We believe in three things, Traffic, Relevant Traffic and Targeted Traffic.
—TezTraffic, a leading SEO service provider in New Delhi
What is Search Engine Optimization?
SEO stands for “Search Engine Optimization.” which is a way of improving your site’s digital presence and its visibility for relevant searches.
SEO is all about improving your site’s rankings in organic (non-paid) section of the search results.
Depending on the visibility of your pages have in search results, more likely you are going to gain attention and attract prospective and existing customers to your business.
In order to get your website in front of the right people, you want to try to optimize your post in the website so that it will show up as a top result for anyone who searches for anything your website provides. Our SEO services in Delhi will make sure that our clients get best possible organic leads.
There are many benefits of utilizing the services of search engine optimization for your business. By improving your SEO, you can work to expand your presence and visibility on the search engines.
This helps you reach and engage more potential and valid customers. By creating such engaging, effective and efficient SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
By adjusting your content on website for greater visibility and readability, you help give your SEO meaning. Why should one settle for low SERP rankings when one can be at the top?
Let us explain you by an example. Suppose that you are a company that provides travel services from Delhi to Manali, and if anyone who want to go to Manali from Delhi will type such words in search engine (which is Google for most the times).
When searched there will be thousands and millions of websites appearing on the search results page. If you wish to see your website on top of the results then you have to optimize your content in the website.
If your blog post, website, product or article is on any other page of the Google search results than the first, then its chances of getting it viewed gets zero and is equivalent of it not ranking at all.
This is the reason why you need SEO but how exactly does it works is what we will find out in the next section.
Today it’s not about ‘get the traffic’- it’s about ‘get the targeted and relevant traffic. — Adam Audette.
How Does SEO Work?
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Search engines such as Google, Yahoo! and Bing crawls pages on the web, going from site to site, collecting information about those pages and putting them in an index.
Next, algorithms by these search engines analyze pages in the index, taking into account hundreds of ranking factors or signals, and then determine in which order they should appear in the search results for a given query.
Certain search ranking factors are considered proxies for aspects of the user experience.
Content quality and keyword research are key areas of optimization which need to be focused.
The search algorithms are designed to extract relevant, authoritative pages and provide users with an efficient and effective search experience.
Optimizing your site as well as content with these factors can help your pages rank higher in the search results.
There are broadly two categories of SEO: on-page SEO and off-page SEO.
On-page SEO directs to all of Google’s ranking factors that they determine directly.
They look at the page you try to optimize, such as your headings, sub-headings, content, and page structure.
If we go back to our previous example of Delhi to Manali travels website.
The content on that page regarding tourist sites in Delhi and Manali, pictures related to those places, and information regarding those sites is optimized.
Whereas Off-page SEO directs to all variables Google takes a look at other sources of your website
These aren’t exclusively in your own hands.
They depend on other sources, such as blogs related to your areas of concern, social networking sites and the personal history of the searcher.
They both are different, but you need to get both of them right in order to do well with SEO.
Here’s an example so that you can have a better idea of what that means,
Let’s say you share the travels website links on Facebook, YouTube etc., and on different blogs related to this field, then presence of your website link in those websites gets traffic to your website too.
That means people get to your website through other sources i.e. other websites.
Having known about on-page SEO and off-page SEO to some extent let’s try to know different modes of doing it…
My rule of thumb is build a site for a user, not for a spider — Dave Naylor
We can perform the task of optimization mainly by two ways, first one is White Hat SEO and the other is Black Hat SEO
Let us try to know what White Hat SEO is.
White Hat SEO as the name suggests is most ideal and ethical way of doing SEO.
It follows guidelines which Google has laid out in Google’s Webmaster Guidelines to define the proper way to optimize a site.
Proper keyword research and analysis is being done.
Here the content written is completely original and content should be keyword relevant.
Performance of the website must be good, giving to good user interface and experience.
Relevant metadata and titles written through proper keyword research
To get into top search results content must be written for human readers so that they come back again and again.
Relevant back linking and link building is must.
Those who are and want to stay for long time and expect to make a long-term investment this is their way to do optimization.
Having known about White Hat SEO, let’s try to understand what Black Hat SEO is.
Without beating around the bush, I’ll say this isn’t the way to do SEO.
Google Guidelines specifically says that these practices shouldn’t be used.
Here, content is copied from other websites and does not give its readers anything original.
Unnecessary stuffing of keywords which makes content irrelevant
Focus is on search engines rather than human audience.
People use this for quick results rather than a long term game.
Hidden texts and links, click baits, blog content spamming are being done.
All these tactics can possibly lead to penalization by website being de-indexed and might get banned.
As they say, there is nothing white and black but different shades of grey, in SEO alos there’s a Grey Hat SEO.
Grey Hat SEO is the mixture of both White Hat and Black Hat SEOs.
Now that we have understood what tactics are used in SEO and which tactic must be used to get your website on top results, we at TezTraffic provide you the best and ethical way of SEO services in Delhi.
Having acquired enough knowledge regarding types of SEO and tactics used in it, let us now turn our sight on SEO processes.
SEO Service Processes by TezTraffic
Search Engine Optimization is inherently iterative. In short, it is a process, not a project. — John Tawadros.
The process of SEO is all about the content and links both on-site and off-site and how both these interact, interrelate and interconnect with each other to create better experience for the users.
We at TezTraffic start our process by interviewing the business owner to know the company goals.
It is by this two-way discussion and interview; our team’s primary goal that is #Target market through relevant keywords, keyword phrases desired starts the process of optimization.
This two-way discussion, question and answer session forms the base for our process. As the base is laid down now, let’s start the next level…
Here, we do use our paid tools to find out what are the relevant keyword phrases based the discussion done with the company owner.
While doing such research we keep in mind two things, which are one high usage of that phrase and second, less competition for such a phrase within the search engine.
Our top quality paid tools will makes this process easy and will also give details like the ways in which those phrases or words were used by people online and in what volume.
The most relevant phrases are the one with the highest competition within those search results.
Having known this our team of SEO experts will not devote their optimization efforts here.
Instead our approach will be to find a set of phrases that are frequently and mostly used by searchers but are somewhat less competitive in terms of the total number of searches being done.
Let us understand this through an example…
In our example of travels company; if the keyword suggested is ‘Best Travel Services’ then for sure there will be millions of websites.
If the keyword is Travel services in Big city, then the search results will shrink.
Even more, if we suggest a keyword Travel services in Delhi, then the results will be much more specific.
This is how we analyze and choose the proper keyword phrases for our clients.
This becomes the most important part if the field you are entering into is already very large, then it becomes you versus them i.e. David vs Goliath.
This is why we study your biggest competitors (both online and offline) and analyze the keywords they are targeting.
Then our team will use a series of SEO metrics, which includes indexed content, rating, social media following, domain age, and inbound links among others
Through this meticulous process, we will be able to gauge the client site’s starting position against its competitor and identify priority areas requiring in the succeeding work.
For example, if we know that our client’s site has 50% less indexed content with respect to the competitor, then content building will be our priority.
This is done for website’s search engine friendliness such as incompatibilities in the search engine and errors present in it, navigation, link structure, HTML coding compatibilities, keywords density and positioning.
After the website analysis, we will apply on-site SEO techniques to optimize your website, particularly White Hat SEO tactics and standards set by Google and other search engines.
This will enhance websites HTML coding that is in compliance with (W3C Web Standards), fixing if your website has any search engine incompatibilities and errors , applying exact meta tags, adjusting keywords positioning and density, internal link structure, improving website navigation structure and URLs.
Reporting and Goal Setting
Now that we know what keyword phrases needs to focused on and our starting position related to our competitor sites, we have to know about our starting position within the search engines.
By doing this we know the targeted areas to work and provides a base for succeeding work.
For this, site traffic information is most important, these statistics will let us know about the searchers, how they are finding and interacting with what they want related to our field of interest
Having known about all the prerequisites, now we have to shift our focus on content building.
Content is King — Bill Gates, 1996
Our team will invest their efforts in creating new content or will make necessary adjustments to the existing content if it’s already present on your website which will be SEO-friendly.
This includes improvement of relevancy in content based on targeted keyword phrases.
Suggestions and creation of relevant blogs and articles about your business, businesses products or their services will be posted on external websites and various social media platforms.
Following the addition of relevant new and high quality content, we move on to on-page optimization.
Headlines: We will make sure that your site’s headlines say not just your company name but something more than that.
In general, along with the headline your targeted phrase or word for that page must be loaded off and then follows your company name.
Importance of Targeted Keyword Phrases: It isn’t sufficient enough to have keyword phrases anywhere on that web page, instead its placement and prominence matters and affects your position in search engine results.
For example, bolding your phrases while using larger fonts, placing them in first paragraph rather than somewhere else in that web page makes a pretty much big difference.
Site Map: This makes user to find their requirement easily in the website. Site map developing includes a list of well-organized links to all the relevant links of your site on your home page.
ALT and META data: these are inserted in the site’s code and cannot be seen by the site’s users. ALT tags are the words that one can see popped up as they move mouse over the images.
Meta tags are series of codes included in the topmost section of the site’s code. They communicate the subject matter of the page and improve relevancy to the search engines.
The short description presented about the site in search results is pulled from Meta description tag of the home page, hence our team will ensure that it be used to the site’s advantage
Here we improve content quality and links popularity by adopting link building strategies to get more quality backlinks to the website from various relevant and reliable sources such as articles, directories, blogs, online PR, forums, online communities and various social media platforms.
Social Media is where we find our targets in increasing number. Social media provides the opportunities to increase their presence, connect with customers especially relevant customers which will fetch more organic leads.
Building new, relevant and quality back-links to your site increases the probability of search engines’ crawling across your website along with searchers looking for services which you provide to them.
SEO Statistics Report and Maintenance
We will ensure that website ranking reports are provided on fortnight and monthly basis so that we as well as you can track the status of your site’s performance with the given targeted keywords in the respective search engines along with monitoring of visitors or pageview statistics through integrated Google Analytics.
Our TezTraffic team will pay close attention to where and how the potential traffic is coming from and what all the long tail keywords people are using to find your website.
Based on these statistics and by analyzing those will improve your website, with much better niche keywords.
By this time, you might have known the process of optimization, then comes the next question which is…
Why should you hire TezTraffic?
Simple answer to this question is TezTraffic SEO services strategy are best from others.
We follow all the above mentioned processes meticulously and provide optimum service to our learned clients.
Appropriate Keyword research: Our keyword research is done specifically to provide our customers best possible keyword phrases which targets exact people online so that there will be good conversion rate.
Timely delivery: Doing SEO isn’t enough, but it has to be done within time so that one, we catch up with the competitors as early as possible and ahead of the new competitors in the industry. Based on the competition, you can see the results after second month itself.
Professional team: We have with us a highly professional and well-groomed staff for this purpose. Our staff is highly competitive and capable of any challenge thrown at them.
Updated with SEO guidelines: TezTraffic is always aware of the updates provided by Google and other search engines. As a team we are vigilant and aware of the competition hence always ready to handle any updates and guidelines provides by various search engines.
Affordable: We provide our services keeping in mind all sorts of clients and provide them with customized services.
For more information and to avail TezTraffic SEO services in Delhi, to kick-off your cost-effective optimization and online marketing efforts further. Talk to our SEO consultant now.
Our association with various brands...
We as TezTraffic have optimized various companies over a wide range of brands which cover educational institutes, mercantile sites, personal blogs, medical tourism among others whose presence is seen across the nation and beyond that.